Do you ever read a lot of different blogs within a day and then realise that they’ve all sort of meshed together in your mind and you can’t really remember each one individually anymore? Not to diss anyone because not everyone’s blog is to everyone’s taste, but I’m pretty sure when that happens that means you’ve been reading a lot of unmemorable blogs, and I’m pretty sure bring referred to as ‘unmemorable’ is a blogger’s nightmare…am I right?
The polar opposite of that is when you land on a blog and something just feels right. You start scrolling through their old posts, their photos inspire you and suddenly it’s been two hours and you realise you haven’t moved from your spot. That feeling is what inspired this post.
Excellent photography draws people in, it just does, and it’s the blogs with brilliant photos that people seem to keep gravitating toward and coming back to. In my humble opinion, captivating photography doesn’t mean you have to own an expensive camera or that your photos are 100% crisp or perfectly lit, it just means that your photographs are the kind that either draw people in, show them something different, inspire them or make them genuinely feel something. Interesting photos of a reasonable size that are the best quality you can reach is always a huge drawcard, but different photos in my opinion will really set apart your blog. Anyone can use stock photos and there’s nothing wrong with that, but if you want to make your blog memorable, try and push yourself to create photos that are unique and will really grab people and make them stop and want to read your blog.
With great photography comes great responsibility….just kidding, but be mindful of the size of the shots on your blog as well because I think when it comes to blog photos size does matter. No one wants to squint to see the detail in a photo but you also don’t really want a picture of someone’s forearm take up the entirety of your laptop screen either.
You want people to go to your blog and feel like they could sit there for hours reading your posts. With your layout, your graphics and the size of your images play a huge role but so does your colour scheme, font and font size- in the end it’s all about finding something that will draw people in (and looks aesthetically pleasing!). Think about what turns you off from reading someone’s blog and try to do the opposite of that. With me for example, I really don’t like reading blogs with tiny text and I hate it when I’m reading a post and in the ‘ads’ section on someone’s sidebar there’s several ris-kay websites being advertised…
This sort of goes along with having a strong layout, but don’t make it hard for people to love your site. The best blog’s are easy to read, easy to navigate, nice to look at, exciting to explore, not annoying and all around just user friendly. When I click on a blog for the first time for example, a huge turn off for me is if an obnoxious ‘subscribe to my blog/Instagram/email list’ ad pops up before I’ve even had a change to read a single post. Again, do things to your taste but don’t make it hard for people to love your site!
Beautiful photos are great but I think we all know that nothing can cover for crappy or passion-less content. Even though it feels like every idea has already been done a million times, if you give your own voice or opinion to an issue and write about things you actually like and are passionate about then that alone will make your content memorable and set you apart from the pack. Another key factor that great blogs have is they produce posts that have value, as in they help or benefit someone else in some way. Those are the kinds of posts that people save, bookmark, re-read and remember. If you produce enough of those posts, your blog will definitely be memorable.
What do you look for in a blog?