How To Create Content You’re Proud Of
Something big for me in 2017 is making sure I’m pushing myself in the direction I’d like to be heading in life, rather than just sort of floating through it. I’ve taken this approach with my blog as well so I’m currently taking control and making changes to try and get to where I’d like to be with The Sunday Mode. Right now I’m starting at the baseline of the blog, with content.
When it comes to content and blogging, I think it can be difficult at times to feel like what you’re producing is original or unique because there are just so many blog posts out there. The sheer quantity of posts alone makes you feel like every topic ever known to man has already been covered. Not only that, but the blogging world definitely goes through ‘trends’ and it can be fairly difficult to not let yourself get influenced or persuaded by what other people are publishing.
So how do you make sure that you’re creating unique content that you’re actually proud of?
Write like no one is reading.
When we all started our blogs it was just our parents reading it, right? Or maybe that was just me…(hi mum, I know you still read my blog). Growing your blog readership is a brilliant achievement, but with each new reader it can be harder to strike a balance between writing what you want to write and writing what you think your readers want to read. If your most popular posts are beauty posts for example, for sure it would be hard to write travel posts from then on, knowing that people aren’t really as interested. It’s a bit of a juggling game but when it comes to writing new posts, I say try not to think about expectations and just write. Pretend like no one is reading. You can always tell when someone is genuinely passionate about the content they’re producing and in my opinion those posts are so much more enjoyable and authentic to read.
Write what you genuinely want to read.
This goes along with writing like no one is reading but when it comes to making sure you’re creating content you’re proud of just ask yourself this question before you publish a post- would you read it? If you came across that post on another blog, would it interest you? To create content you’re truly satisfied with, don’t publish a post if you wouldn’t read it yourself.
Don’t be intimated by the looming ‘niche’ buzzword.
I’m no super blogger so hey, maybe I’ve got the whole thing twisted but I’ve read so much about how every blogger needs to find their niche or your blog is going to crash and burn. Is there truth to that? Maybe. Do I follow that with my own blog? Nope. Maybe you’ll agree with me and maybe you won’t, but I think that by staying within a specific niche you’re limiting your mind, creativity and content. All of a sudden you can’t create the kinds of posts that you want because it doesn’t fit within your niche. It’s your blog so it’s your decision, but don’t feel restricted by the pressure people put on you to find a niche. I think with that freedom will come a heck of a lot of unique, memorable content.
Re-read your content on different days before you post it.
Back in ye old days when I first started my blog I used to post something and then delete it two days later because I no longer agreed with what I’d written or I didn’t feel proud of what I’d posted. I hate my perfectionist streak so this isn’t me advocating that at all, but to make sure you create content you’re proud of I’d say write your post, leave it a while and then come back to it at a different time on a different day to check you’re still happy to put that content out before you hit publish!
What do you do to make sure you’re publishing content you’re proud of?
(PS, please no one play a drinking game with how many times I just used the word ‘content’ in this post…)