Blogging: Expectation vs. Reality

lifestyle blogger blogging

There’s a running theme in my life where pretty much nothing ends up the way I imagine it to be. See, I’ve been watching movies and a crazy amount of TV shows since I was little (it’s my happy place) so I’ve got a rather overactive imagination as a result.

When I was little I was devastated that the stick I picked up off the floor didn’t levitate things when I said “Wingardium Leviosa” aloud, and when I was studying in my final year of high school I was sort of expecting the year to go by like a montage, with sips of coffee (I don’t drink coffee?), me flicking through pages of a book, highlighting things and then falling asleep among my books but still passing all my tests with flying colours. Yeah, studying in my final year of high school was nothing like that- it was lots of late nights, lots of red bull, lots of orange tic tacs (don’t ask) and lots of reading and trying to remember facts that I really didn’t care about from 6 different books.

With blogging it was pretty much the same, although I love it my previous non-blogger expectations didn’t quite meet my reality and in a therapeutic way I wanted to share those differences to see if anyone else feels the same way!

lifestyle blogger the sunday mode



EXPECTATION: Writing blog posts will be really easy. I have so much I want to write about and share, I feel like I have enough post ideas to last forever. I think my approach will be really unique as well, I don’t think anyone will write about the same kinds of things.

REALITY: ….I wonder if people would want to read a blog post on my favourite episodes of Prison Break?

The reality for me at least is that sometimes I’ll have waves where I write a few posts at once because I just feel the creativity flowing through my veins, but other times for the life of me I cannot think of a single thing I want to write about. It can also get pretty frustrating when you think of an idea that you think is original and unique and then you hop on Twitter and see that someone else has written a post about the exact same thing.


photography blogging lifestyle
(Behind the scenes of how I take my blog photos)


EXPECTATION: I see so many beautiful photos out there I’m sure mine can be the same, I do have a nice Canon camera after all. All my photos are going to be well lit and all around I think I can really nail this photography thing.

REALITY: Ha ha ha, oh Julia you poor little thing. Turns out most people have lovely, fancy pants cameras but until you learn to actually use it it’s pointless. Thankfully I have improved my photography over time but don’t even get me started on how bad I was at taking ‘well lit’ photos when I first started this blog. Before I started blogging I also didn’t realise how much of an impact the weather has on my photos because I shoot with natural light.
Summer, you’re great. Winter? Work with meeeeeee please, the cloudy weather means my flatlays end up having more shadows than an Urban Decay palette.

blogging behind the scenes


EXPECTATION: If a brand or someone from a company reaches out to me I’d assume that must mean they really like my content and want to work with me! Eeeeee yay.

REALITY: Hello Admin, I really love your blog ‘SITE NAME’ and want to work with you.”

Wait, when did my name change to ‘Admin’? It’s not always like this of course and I’ve got to work with some great companies and people, but still, some of the emails you get sent as a blogger are rather hilarious…

The Social Side of Blogging
EXPECTATION: You know, I think when I start a blog I’m going to end up with a bunch of new, like-minded blogging friends who like the same kinds of things that I do.

REALITY: ….table for one, please?It’s probably partly my fault because I’m a naturally introverted person but so far I haven’t met any genuine, long term friends through blogging and that makes me kind of sad. Sometimes I’ll try to reach out to people and get a lukewarm response so I usually end up getting disheartened and then just keep to myself from then on. I’m hoping one day this will turn around and I can meet or start finding people more like me.

blogging behind the scenes


Getting Your Blog ‘Out There’
EXPECTATION: I know it will be hard but I don’t think it will be that hard to get people to find my blog and read the content I’m putting out there.

REALITY: Click here because this gif says it all.

That about does it, hopefully this didn’t come across as a negative post because I’m really just finding the more humorous parts to my blogging journey. I mean blogging has faults like anything else, but I still love it.

I’d love to know if you’ve had any blogging reality vs. expectation moments?



  • I really enjoyed this post and I can definitely relate to it! Just like you, I'm an introvert and I'm a huge dreamer, I always have so many high expectations about everything I do or experience in life that I always end up disappointed in one way or another. I definitely thought that blogging will be easier, but, at the same time, I'm also glad to experience all the difficulties which come with it, I know it's a long process but I enjoy it!

    • I think I'm the same. Blogging is admittedly a lot harder than I thought it would be but at the same time I've ended up learning so much because of that!

  • I can definitely relate to this too! I'm the self-appointed Queen of High Expectations & blogging has been no different to anything else I've done/had happen in my life. I'm also a self-described introvert with an overactive imagination & perfectionist tendencies, which really doesn't help when it comes to blogging sometimes!

    With writing, I can get on such a roll that I feel like I can churn the content out, but once that roll comes to a halt I'm lost & floundering with writer's block. I always feel guilty when I don't post according to my schedule, but I have to remind myself that I'm blogging for me as much as anybody else and that after all, it is MY blog, not someone else's, so it's ok to be a bit selfish. I forgot that people use light reflectors for their photography – I'm gonna have to make/buy one one day since I purely rely on the sun (and therefore get some harsh-ish looking shots).

    • Oh jeez you sound a lot like me there Shell! Especially with the overactive imagination! I'd definitely recommend you look into light reflectors as well, at first I thought it was just a gimmicky thing but my god, they have helped me with lighting so darn much.

  • Loved this post! I can relate to all of these, especially the social side I find it really hard to connect with other bloggers too!

    x Emily ||

    • Glad it's not just me Emily, I think I need to put myself out there a bit more though…

  • I like this post Julia! I have experienced some of these too. I wish bloggers could meet up or have their own assembly, but this sounds impossible I think..Anyways, have a nice day Julia! 😉

    • I would love to go to some kind of a casual, relaxed blogger meet up! Hope you have a lovely day as well 🙂

  • Oh, I can relate to so much of this! Trying to get people to read your blog can be so frustrating. I combat this by constantly reminding myself that my blog is for me. And I'm not the most social person either, so I know it can be hard putting yourself out there.

    • I should remind myself of that more often as well, sometimes it can just be really disheartening when you put a lot of energy into a post and you feel like you're the only one reading it.

  • I LOVE this post. YES to all of these. I was somehow under the impression that people were just going to come across my blog eventually. Nothing could be further from the truth. It's so much work to drive traffic to blogs.

    Also, I always heard about people and all the friends they met through blogging. At one point I was like: where are all the new friends I was supposed to make? As with anything, it takes a lot of work. It wasn't until I started reaching out to people and putting myself out there that I made blogging friends.

    – Claudia

    • Amen to that! Driving traffic to my blog feels bloody impossible sometimes. I'll take your advice and try to start putting myself out there more 🙂

  • Hahaha SO much of this is true, it kind of hurts. Especially the one about brands and "collaborating". Ugh, I used to think these e-mails were HUGE milestones and are SO important but now it gets really annoying getting them from people (who sound like bots in their e-mails) who wish to "advertise" on your blog or whatnot. And THE LAST GIF sums it perfectly indeed. Blogging is so much harder than it looks, so it takes a lot more dedication and effort than most people would think.
    Still love it though. 🙂 Awesome post!
    Have a good week x

    Joanne | Life in Blue Skies

    • haha yes! Brand and collaborating, what a slippery slope.

      Glad you liked that last gif too 😉

  • hahaha this made me laugh so much! I can relate 100% to all of these!!
    xo | Cindy Elena

  • The GIF at the end made me laugh because I relate so much! haha
    I've been blogging for a year and I'm not even at 150 followers yet. Oh well, I blog because I love it and there is no other reason <3

  • This post was gold!! I loved it! It's all so true! I imagined it would be easy, but it's hella not. My photos never come out as good as I imagine and blogging seems like a competitive sport sometimes in terms of new content. The worst is when you work soooo hard on one post to get barely any feedback!! Great post, I laughed a lot! Lydia Eve |

    • Yep I'm in the same boat, so happy this post gave you a laugh too!

  • I had so many of the same expectations! I especially hate when you think of a really cool, creative post and then it gets fewer views that something really bland haha

    Beauty From Katie

  • Haha, I always love expectation vs. reality scenarios, and so many of yours are totally relatable when it comes to blogging! Lighting sure can be a pain for when shooting outfits that's for sure (especially in the UK when it rains every other day!).

    Gabrielle | A Glass Of Ice | Worldwide NARS Beauty Giveaway x

  • This is so true…someone today at work said 'what do bloggers do with all that spare time they must have' and it drove me mad as the reality of blogging is that it's bloody hard!

    • Oh god, that's so frustrating! They should give blogging a go and then see if they say the same thing…

  • This is all so so true haha! I forever struggle with the photo side of things, it is a nightmare ! x

    Tamz |

  • This is such a lovely, well written post and I don't think you're being negative at all! People assume blogging is really easy but they don't see how much time, work and effort goes into producing new content and making sure posts are fun for readers.

    A lot of people assume that we just around drinking coffee and having fun – which sometimes we do, but it's not always like that!

    Such a refreshing post to read, really loved this! 🙂

    Layla xx

    • Oh good, I was a little worried I was going to come off like a negative nelly. Yay I'm happy you liked the post 🙂

  • This post was so refreshing to read! If anything I found it positive and uplifting and with zero negative connotations because it totally encompasses on a lot of levels how I feel about the blogging world too! It's always nice to be able to relate and share the same kind of experiences 🙂 I'm so with you on the writing part, sometimes I feel so inspired, a lot of times my mind goes blank. I have always had massive expectations and often been disappointed when it comes to the reality side of things. I'm sure you'll make some lovely blogging friends when the time is right and you should definitely be proud of your dreamy photography – it's utterly gorgeous! <3

    Sophie | soinspo xo

    • Yay! Thanks Sophie that comment totally picked my mood up, especially the part about the dreamy photography :')

      Fingers crossed I do end up making those blogger friends eh? 🙂

  • YES to every single one of these. I have the same struggles… from not always having a flow of original blog ideas to not making blogging friends to the struggle of taking photos in natural light. It's reassuring to know that nobody's expectations ever quite match their realities, though. We just gotta keep working. 🙂
    p.s. How did you do such a cool photo collage format? Looks really nice!
    Julia | Julia in Bluhm

    • I find posts like this pretty comforting as well, that's part of the reason why I wanted to write it (plus it was kind of therapeutic!).

      Thanks so much for the comments on my photography (well, collage) Julia! I actually did it all in Photoshop 🙂

  • Haha, yes this is such a great post! I love how people are now being so much more honest about blogging, it's so refreshing :') I have to say I love the style of blog and photos – so much more professional than mine!

    // xx

    • It's nice to know I'm not the only one who feels this way as well! Aw thank you so much, you're way too kind 🙂

  • I think with blogging my expectations and reality change on a constant basis! When I first started I didn't think engagement would be so hard, but sometimes it can be, especially if you take a long break or you can't post consistently. I also find myself wondering whether I should branch out more, or just stick to product reviews 🙂 Anyway, hope you have a great weekend 🙂 xx

    Velvet Blush

    • My vote is branch out more! I love when I read blogs that talk about lots of different things, but that's just my personal opinion so take it with a grain of salt! 🙂

  • Girl, I love Prison Break, so reading a blog posts about your favorite episodes would have been so interesting for me haha. I feel the same about many of these. I really wanted to meet cool and genuine people from blogging, but it's been hard because I'm not mainly a fashion or beauty blogger (no hate on them, they're amazing!) and I feel that it's hard to find people outside of that with same interests as me.

    • oh my, now I really feel like doing a post on my favourite Prison Break episodes, haha

      I do a bit of fashion but a bit of other things too and maybe that's why I've been struggling to find people similar to me as well?

  • All of these points are soo true! From the outside, blogging seems really easy and you think 'yeah, I can do that!' and then you actually start a blog yourself and realise that it's actually no where near as simple as it first looked – thinking of original blog post ideas is always the most difficult part! I love blogging though and it's really uplifting when you create a post and receive positive feedback – that's the best bit 🙂 xo

    Char |

    • So true! It's the best feeling when you work really hard on a post and it gets a lot of good feedback and engagement 🙂

  • Such a fun and relatable post! It's not all flowers! Take pride, you are doing a great job with this space! Always a pleasure to pas by and have a read 🙂

    • Thank you so much, that's really lovely of you to say 🙂

  • I know exactly what you are talking about, haha… 😉

  • I had pretty much the same expectations, I remember telling my husband before I started that he should not worry, no matter how good the offers I would stick to my full time job, because I really love it. Oh, the hybris! Being based in Germany, where blogging is different and not many bloggers my age and style are out there, makes it difficult finding likeminded people as well. The ones I have found liven Canada and the US, so actually meeting them in person is not happening anytime soon.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • I feel like where I live sort of separates me from the pack as well, I find when I do start to connect with someone they live in the UK or the US, no where near me here in Australia!

  • Hahaha I really loved this! It's too damn true. I think there are so many expectations when it comes to blogging, but the reality of them is completely different xx

    Lauren |

  • Completely agree!!

  • I had the same expectations! I love this post, very honest and funny. I've had so many lol moments blogging over the past year and your point about 'the social side of blogging' is painfully true.

    Anne | The Twenty Sumtin'

    • Thanks Anne, pretty damn happy that I'm not the only person who hasn't made a bunch of besties from blogging.

  • I love this post! I relate to this 100%! I''m introverted and a big creative dreamer. You also summed up the blogging expectation vs reality perfectly!

  • haha this post made me smile. there is so much more work that goes into one post than most people imagine.

  • I think the response you got for this blogpost speaks for itself – a lot of us are feeling the same out there so you're not alone!!

    You do an amazing job at writing and your pictures are amazing! You're doing something right, just keep at it and adjust your expectations.

    Also. I'll be your friend!! haha no but seriously, I understand – I want to create bonds of friendship through my blog as well!

    • Definitely, I love the comments on this post and hearing about it from everyone else's points of views. haha thank you! I could definitely use some blogging friends!

  • "More shadows than an Urban Decay palette" ahahah yes this made me laugh! I think every blogger can definitely relate to at least one of these struggles. Great post!

    Toni x

  • Hello, I just discovered your blog (have I been living under a rock or something?!) and LOVE it! Your blog layout is so chic and your content is right up my alley! Glad to hear I'm not the only one finding it takes a lot longer than expected to take Insta-worthy snaps and get my name 'out there' so to speak… P.S. "More shadows than an Urban Decay palette" put a big grin on my face!
    Daisy xx 🙂

    • Ah thanks so much Daisy! I'm so happy you stumbled across my site and are liking it 🙂 x

  • I love how you wrote this, it was entertaining to read. 😉 Although I'm not a blogger I can relate it to a lot of things I've done in life especially jobs- I think people in general tend to underestimate what is involved in all sorts of jobs for example when I have run events and they have run seamlessly it looked as though it was a simple thing to organise but the amount of preparation, plan a,b,c -z that were involved to get there was always a lot.
    I loved your "i love your blog "SITE NAME" comment and that Gif – really made me laugh 🙂

    • Hehe thanks Phoebe! I figured you can never go wrong with a Titanic gif eh?

      I really agree with you as well, I feel like no matter what job you pick in life there will always be those people who think it's easy compared to their own!

  • Hahah it's so true and sad that it's so funny (makes sense? haha)
    I love it. I thought with having lots of ideas that it would be easy. But finding the time is just impossible.. and taking photos and promoting it… oh god haha

    xo Honey – blog Royal LifestyleTwitterInstagram

    • haha yep that makes sense! It's definitely a hard juggling game isn't it?

  • EVERYTHING IN THIS POST IS SO TRUE! Esp. the photos and friends part! & also, I thought writing blog posts would be easy but there's so much coding involved and fact checking and linking… it gets a little exhausting, but at the end of the day I absolutely ADORE it. Also, I'll be your friend if you want 🙂

    Sharni // A Girl & Grey

    • Might just take you up on that friend offer Sharni! Definitely need to start making some blogging friends!

  • Kim

    Haha! Just from the title, I was super intrigued to read what you had to say, since I started blogging at the end of 2016. Some things I have found to be true already, but it probably depends on what niche you've found (currently, I am lost and have none). In the end, I figure that I should blog for myself and post what I want, but still consider with a grain of salt, what other people may want to read. Hope you've found plenty of positives with blogging! I'm sure you have, otherwise, you would've stopped by now!

    Simply Lovebirds

    • I'm pretty 'meh' about the whole niche thing as well, I just don't find it organic to stick to one topic personally. I try to have the same mantra as you, I post things I would like to read myself but also try to consider those who might actually read it other than me (and my mum lol).

  • Everything is honest and on point, photography is one I struggle with and writing blog posts. Cloudy days are rare and can be frustrating. There is always a positive side because when u leave a comment or tweet about a blogger they always reply to you which is lovely 🙂 Getting the blog out there is hard but worth it 🙂


    • Cloudy days can be the worst! I'd completely agree that it's a brilliant feeling when you connect with other bloggers though, some people are so so lovely!

  • So. True.

    My high expectations have already derailed a couple of blogging attempts in the past, but I'm hoping it's third time lucky for me! I think I've come into it with fewer expectations this time – I just want a creative outlet, and if other people like it, that's great!

    • That's a brilliant, really grounded way of looking at things Rosie 🙂

  • I'm the same when it comes to taking blog photos. While I've come so far with the way I take my photos, when I got my new phone the photos were taken better But I still don't have a fancy camera or artificial lights or a light reflector. So as hard as I work to make my photos look their best, they never go according to plan.

  • Haha I can definitely relate, especially the photography point! I bought the popular camera that every blogger was using and my pictures still didn't look like their *sigh*


    • It's a big learning curve isn't it? I've found with my camera just experimenting has helped me a lot!

  • Enjoyed this! What you said about the social side of blogging has been true for me as well. I've met a couple of my readers in person and emailed with them here and there, but I haven't found any real blogging buddies who I can email in a pinch or who want to keep in touch regularly. Hoping that changes!

  • Love this post so funny.

  • "It can also get pretty frustrating when you think of an idea that you think is original and unique and then you hop on Twitter and see that someone else has written a post about the exact same thing." < Aha, this! I also tend to think this too, but then I believe that putting your OWN twist on it is what makes me original and unique. Great post, I can totally relate to wanting to write all the time, but writing can be hard and time consuming, but it's also worth it. Keep going… p.s. I'm digging your blog layout.

    • Thank you! Yeah I try to think of it the same way, I figure if I write things in my own way then that's always going to be unique to me anyway, you know?

  • I remember starting out blogging and thinking that my photos were going to be bright and so aesthetically pleasing, but I soon find out trying to work with a low level camera and passing daylight wasn’t much fun! I am also wondering where you got your white board from or any suggestions?

    Penny |