Beginner’s Guide: Using Pinterest To Grow Your Blog

A Beginner's GuideTo Growing Your Blog Through Pinterest

Oh Pinterest, you little devil. Using Pinterest for blogging confused me for months (we’ve already established by now that I am a grandma living in a 23 year old’s body so this shouldn’t come as a surprise). Well, I’ve finally started to feel like I’ve figured out the beast and now I completely empathise with anyone who still feels like they can’t quite wrap their head around it. While I’ve still got a lot to learn, if you’re looking to use Pinterest to grow your blog, here are the things I’ve found the most helpful:

 

Group boards are basically a ‘group’ created on Pinterest, where a bunch of different bloggers/people share their pins. Usually group boards are fairly specific, so there are whole group boards dedicated just to beauty bloggers, fashion bloggers, blogging tips etc- you just have to find the group boards that fit your blog. These boards are a great way to expose your blog to a bunch of people who may not ordinarily stumble upon it, but group boards aren’t usually just open so you do have to reach out to people in order to join their boards.

How do you find boards to join? Well, a few people recommended PinGroupie as a way to find group boards …try your luck but yeah, that didn’t work for me at all (no one ever replied to me!). I still want to find more group boards to join, but I basically went on the Pinterest pages of other lifestyle bloggers, I saw what group boards they were following and went from there! I found this method personally to be much more effective. Once you find boards you want to join it’s pretty much smooth sailing, just make sure you follow the ‘rules’ for each board (everyone has different rules) and be sure to always pin your new content to the appropriate group boards you follow, and support other blogger’s in your group boards by pinning some of their content as well!

 

It seems like no matter how much I learn, there’s always more I could be doing to grow my Pinterest account and grow my blog’s exposure and traffic through that platform. This can all get a bit overwhelming, especially if you’re just starting out. There are a bunch of different blogs and sites out there that all post information on anything and everything related to Pinterest, but I find that choosing 1 thing at a time to work on (in terms of growing my Pinterest) and then reading various guides on that to be the most effective. Actually taking the time to research a few questions you’d like answered can be extremely helpful in terms of wrapping your mind around things and getting started. Yep, it’s the ‘ol one thing at a time approach. With Pinterest especially, it seems like everyone has their two cents to throw in but personally I’ve found Paula’s guides and tips (on thirteenthoughts.com) to be the most helpful, she has a bunch of Pinterest related blog posts and it was basically by reading them that I finally felt like I had enough information to start getting active on Pinterest without feeling totally lost.

 

Although probably obvious to most, when I was starting out I didn’t realise that vertical images do better on Pinterest and I believe it’s a 2:3 ratio (AKA 600px by 900px images) that you should be aiming for. Basically, you’re aiming for nice long images that will capture the attention of someone who’s scrolling through Pinterest. So as nice as your horizontal blog photos may be, before you pin them you’re going to have to keep in mind that horizontal images won’t show up very large on people’s Pinterest feeds. Text on Pinterest images works very well too, so if you’re promoting a blog post keep that in mind and make sure that in the text you add your blog’s URL as well. If this all sounds confusing, you can see an example of what I’m talking about here. Also, before you pin anything make sure you add a description to your pin and a ‘source link’ which is basically just a link back to your blog.

 

I used to wonder how the hell people had time to constantly be pinning things, but it turns out no one’s really doing it in real time- scheduling your pins is the way of the future people. There are a few sites out there that let you schedule pins but personally I love using Tailwind. Basically you connect your Pinterest account through Tailwind and it automatically works out out a schedule for you of what the best times for you to post would be. So then whenever you’re scrolling your Pinterest instead of hitting ‘Pin’ you hit the ‘Schedule’ button that Tailwind provides and the picture you want to pin automatically goes into your queue and it’ll post at one of the optimal times Tailwind has worked out for you. I usually just sit down and will schedule all my pins for the week in one sitting. I can’t stress enough how handy this is and it means that you can basically have a constant presence on Pinterest without actually having to go through and pin things daily.

 

I’ve got a hell of a lot more Pinterest tips, so let me know if you’d like another post with those tips!

 

Do you have any awesome Pinterest tips?
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  • Gabrielle

    I literally can’t even DEAL with Pinterest, haha. I only log in every now and again to pin lingerie and that’s… about it! For some reason, I just can’t get myself to learn how to effectively use Pinterest for my blog, but I massively admire those who do, that’s for sure! Hope you’re having a lovely week so far Julia 🙂

    aglassofice.com
    x

    • thesundaymode

      Thanks Gabrielle!

  • This is so useful, thank you! I’ve finally decided that I’m going to tackle the Pinterest beast, so this came at the perfect time. I’ll also check out the tips at Thirteen Thoughts – the more information the better! :’D x

    Laura // Middle of Adventure

    • thesundaymode

      Yay I’m thrilled you found this post helpful 🙂

  • Super helpful! Such a great post!
    I’m loving your blog atm hun <3

    Kate x
    http://www.littlemisswinney.com

    • thesundaymode

      Thanks Kate!

  • To find group boards, I’ll search for keywords like “Bullet Journal” and I’ll look in the ‘People’ tab and the group boards will appear as a board cover but you’ll see profile pictures of more than one person in the little bubble on the left hand side!

    I also created a cover image for each of my boards to create a more uniform look on my profile! And I create pinnable images for blogposts and create 2-3 options with similar titles and upload them to a board that’s dedicated to only my own blogposts. And I use those to re-pin.

    Oh, and I had a rich description (detailed description with keywords) for each pin and that’s helped a lot I think!!!

    http://www.elleisforlove.com

    • thesundaymode

      Those were SUCH helpful tips Seppy, thank you! I just tried out your tip for finding more group boards and man, I am so glad I know how to do that now- that’s going to save me a bunch of time!! 🙂 xx

  • This was such a great post. I’ve used Pinterest for years but mainly just for finding inspo (and most specifically interior/home ideas). It’s only more recently I started sharing more of my own content on there to help my blog but even then I’m not completely clued up with what I’m doing and half the time I forget to even share my new posts on there. So yeah, this is really helpful, I’d be keen to learn more if you do decide to do another post on this. 😀

    Samio
    http://www.samio.co.uk/

    • thesundaymode

      Okay great! Thanks for the feedback I’ll try and do another post with Pinterest tips 🙂

  • Ough, I really need to have a look on my Pinterest!!!
    http://www.blogellive.com

  • Oh these are great tips! I have yet to fully understand Pinterest in the business context. So this is a great start! Xx

    http://www.thefashionfolks.com

    • The Sunday Mode

      Yay so happy you liked the post, thank you!

  • these are great tips – thank you so much! x

    • The Sunday Mode

      Thanks Laila 🙂

  • These are great tips dear! I need to get into my pinterest game !!

    http://desiringsme.com/

    • The Sunday Mode

      Thank you! Glad you liked the post 🙂

  • I go through phases where I use pinterest a lot and then not at all! I really need to make more of an effort with it. One thing I never really do is pin any of my own posts, which seems silly. I’ll definitely have to check out Tailwind. I keep hearing about it! Thanks for these tips, and for reminding me to step up my pinterest game.
    Astrid
    http://www.astridkaniele.com

    • The Sunday Mode

      I used to be like that as well and it’s only really in the past few months that I’ve started using it consistently. Tailwind is super healthy and definitely pin your own posts girl!

  • Aww thank you so much for the mention, Julia! Even though PInterest has been around for a while, I feel like a lot of bloggers are still missing out on what’s essentially free marketing/advertising so it’s great to see you spread that Pinterest love. All of these tips are so useful! And you already know I love Tailwind, too!! haha 😉

    Paula
    Thirteen Thoughts

    • The Sunday Mode

      You’re welcome Paula! I’ve found your posts to be the most helpful so naturally I wanted to include you in this post! 🙂

  • Starting out, I’m finding pinterest to be waaay more complicated than when I was just browsing it for my own amusement! These tips are really helpful – thanks!

    Helena
    teaandpreztels.com

    • The Sunday Mode

      Yay! So glad you found this post helpful Helena 🙂

  • I’m actually surprised when I check how much readership I got through Pinterest. I should really spend some time and redo all my boards but I never got to it.

    SHIREEN⎜REFLECTION OF SANITY

  • I feel like I’m a grandma in a 21-year-old body, and I am 100% okay with that. Haha, thanks for the tips though. I really need to up my Pinterest/blogging game.

    • The Sunday Mode

      Thanks Anna 🙂

  • Definitely all very good tips! Tailwind is a great app! I would definitely recommend it.
    Bonitarochelle.co.uk

    • The Sunday Mode

      Tailwind has been such a lifesaver, honestly I don’t know how I ever pinned anything without it.

  • phoebe

    This looks like its going to be a great reference for me to look back on when I finally get around to utilising pinterest properly. Thank you- much appreciated:)

    • The Sunday Mode

      Thanks Phoebe, I’m really glad you enjoyed the post 🙂